The enterprise has taken notice, and is currently undergoing a huge transformation to meet these digitally native consumers where they are. It is this fact that has allowed large companies like Pinterest and Instagram to emerge.
Images are used to communicate a sense of identity and drive discovery. It’s the tool used to express themselves digitally. The camera isn’t just a feature on their phones, no it’s the key feature. They are mobile compute platforms, and the king of the platform for these generations is the camera. And while many eCommerce companies today have search, visual search is increasingly more important because of how GenZ and Millennials use mobile devices.įor GenZ and Millennials, mobile devices are more than just phones. The functionality Syte provides is increasingly table stakes as internet shopping trends continue to move towards mobile - in 2018 more than half of internet shopping traffic came from a mobile device ( source). It is this accuracy that keeps new customers coming and existing customers thrilled. By partnering with Syte, eCommerce businesses are able to provide image based search functionality that is style, fit, and color specific, thereby making search results incredibly accurate. Syte powers visual search for some of the world’s largest eCommerce companies. Today we are extremely excited to announce our investment in Syte, a company that is completely changing the way eCommerce companies leverage visual AI.
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